CLUB TRAVEL
Travel your way.
Disrupting and revitalising the travel industry.
Club Travel is an award-winning travel agency with branches throughout South Africa.
Given the cluttered digital landscape Club Travel operates in, we created a brand that works on a number of levels. The logo mark suggests flight in the form of a paper plane, but can also denote direction and, crucially, can be used as the cursor icon when participants visit the Club Travel website. It moves where it pleases, reflecting the freedom - and joy - of travel. Beyond the logo mark, based on the creative platform 'Travel Your Way', the typography, colour and tone allude to a time when holiday communication was often bright and fun resulting in a fluid system that can express the individualism of travel in a bold,
Given the cluttered digital landscape Club Travel operates in, we created a brand that works on a number of levels. The logo mark suggests flight in the form of a paper plane, but can also denote direction and, crucially, can be used as the cursor icon when participants visit the Club Travel website. It moves where it pleases, reflecting the freedom - and joy - of travel. Beyond the logo mark, based on the creative platform 'Travel Your Way', the typography, colour and tone allude to a time when holiday communication was often bright and fun resulting in a fluid system that can express the individualism of travel in a bold,
hyper-modern way.
