Blok, Urban Apartments
Blok specialise in developing modern urban apartments in Cape Town. Given the fact that this was a winter campaign, more emphasis was placed on the inimitable feeling of just being at home and the comfort derived from that feeling. However, being connected to the neighbourhoods Blok developments inhabit is always at the heart of the company's ethos. For this reason the messaging in this campaign addresses both being a part of you community, and the unique features of the area and the beautiful homes Blok creates.
