Zeropet foundation came to me with a problem. They wanted to get their story and message out there. After chatting with them we said, "It's right here in front of us.
Your goal is to reduce and eradicate plastic, striving for zero plastic pollution".
So the O in the Zeropet logo becomes the hero. By pulling out the shape, it makes a statement about their commitment to reducing plastic pollution and their carbon footprint. They were already involved in many great projects within the community, we decided to house these stories within the Zero graphic device". The shape becomes a key element
in the design language. It is bold, simple and gives us an own-able graphic device to stand by. It’s versatile and can be adapted as needed.
