Rebrand for Addendum, a fintech company.
A fintech solutions company that unlocks capital and funding for businesses of all sizes.The truth we found in the business is reflected in the new brand line, Consider it possible.
The use of the ellipsis as part of the logomark suggests more to come - a graphic representation of “what’s next”? An Addendum is always the most up to date version
of something and there is a sense of expectation of their capabilities. An expectation
that when talking to Addendum, they will always consider it possible, until it is not.
