We had the opportunity to create a brand identity and brand system for
a new subsidiary within South Africa’s iconic retail group, Pick n Pay.
To launch the new homeware division, we created a clean and modern identity with
To launch the new homeware division, we created a clean and modern identity with
a nod to the brand’s Scandi supply partners.
Simple, sophisticated and scandi-esque, after creating the Pick n Pay brand we’ve continued to collaborate with the team there finding new ways to add value to their omnichannel offering.
Simple, sophisticated and scandi-esque, after creating the Pick n Pay brand we’ve continued to collaborate with the team there finding new ways to add value to their omnichannel offering.
The striking simplicity of the logomark takes the ‘H’ from ‘Home’ and imagines it as
a scalable and adaptable device that can show up in a number of applications.
Flexing a modular system, we created multiple icons that illustrate categories from bedroom to bathroom and everything in between. The fluid nature of the design means that it can easily represent whatever new category is introduced.
Flexing a modular system, we created multiple icons that illustrate categories from bedroom to bathroom and everything in between. The fluid nature of the design means that it can easily represent whatever new category is introduced.
One of the key principles of Scandi design is a focus on functionality, and our logo
is a reflection of this, helping customers to better navigate the increasingly ‘phygital’ worlds in which they shop.
The logomark serves a third function where it’s used to create distinct borders working
as an editorial grid that allows us to frame photographs, orientate text and more.
In the same way that PnP Home believes that quality craftmanship is the cornerstone of great design, this device allows us to meticulously craft with attention to detail, delivering design that’s not only beautiful but functional.
Ultimately, it’s a reflection of how the PnP Home customer uses their spaces to shape their world.
In the same way that PnP Home believes that quality craftmanship is the cornerstone of great design, this device allows us to meticulously craft with attention to detail, delivering design that’s not only beautiful but functional.
Ultimately, it’s a reflection of how the PnP Home customer uses their spaces to shape their world.
